Create Music in 360 Reality Audio
[Visual Cue: Three creators work on music production with 360 Reality Audio in a studio setting.]
[Neff-U] It’s a tool that allows sound to go places that normal audio can’t go and when you do that, it gives us new abilities to be creative.
[Visual Cue: Neff-U and other audio creators produce music on keyboards and experiment.]
[Scott McDowell] Stereo is like 75 years old now, or something that's kind of mind boggling to think about. Now we know really well that our ears are capable of hearing above, behind, below, and two speakers doesn't give you all of that.
[Josh Berg] If you're listening to mono or stereo, the music is there. When you put it from both directions and all sides, now you are in the music. It's a completely different experience. It moves differently. Things happen differently in there.
[Visual Cue: Digital animation example of the consumer 360 Reality Audio experience.]
[Scott McDowell] When you sit in a room and you get to listen to music in 360 Reality Audio for a while, it's that enveloping like you really just feel swallowed up by it.
[Neff-U] What Sony does, they’ve captured a part of the sound universe that hasn't been captured before.
[Joy Lee] I can talk about it like a whole day because I love it so much. Recently I created surround audiovisual experience using Sony's 360 Reality Audio system in collaboration with Sony Team and that was one of the best experiences ever. I was like dreaming of creating immersive surround experience. 360 Reality Audio system gave my music life!
[Neff-U] Sony's 360 Reality Audio you discover new places in sound and with sound. It’s a really great tool.
[Visual Cue: Digital animation of an audio creator experiencing 360 Reality Audio in an immersive environment.]
[Josh Berg] This idea of spatial audio, it's like the final frontier. There's a lot to explore and we're just getting started.
[Scott McDowell] Musicians, we should be making use of these tools and I'm really excited to make some music with that today.
[Neff-U] It’s a tool that allows sound to go places that normal audio can’t go and when you do that, it gives us new abilities to be creative.
[Visual Cue: Neff-U and other audio creators produce music on keyboards and experiment.]
[Scott McDowell] Stereo is like 75 years old now, or something that's kind of mind boggling to think about. Now we know really well that our ears are capable of hearing above, behind, below, and two speakers doesn't give you all of that.
[Josh Berg] If you're listening to mono or stereo, the music is there. When you put it from both directions and all sides, now you are in the music. It's a completely different experience. It moves differently. Things happen differently in there.
[Visual Cue: Digital animation example of the consumer 360 Reality Audio experience.]
[Scott McDowell] When you sit in a room and you get to listen to music in 360 Reality Audio for a while, it's that enveloping like you really just feel swallowed up by it.
[Neff-U] What Sony does, they’ve captured a part of the sound universe that hasn't been captured before.
[Joy Lee] I can talk about it like a whole day because I love it so much. Recently I created surround audiovisual experience using Sony's 360 Reality Audio system in collaboration with Sony Team and that was one of the best experiences ever. I was like dreaming of creating immersive surround experience. 360 Reality Audio system gave my music life!
[Neff-U] Sony's 360 Reality Audio you discover new places in sound and with sound. It’s a really great tool.
[Visual Cue: Digital animation of an audio creator experiencing 360 Reality Audio in an immersive environment.]
[Josh Berg] This idea of spatial audio, it's like the final frontier. There's a lot to explore and we're just getting started.
[Scott McDowell] Musicians, we should be making use of these tools and I'm really excited to make some music with that today.
Hear directly from creators about how 360 Reality Audio has transformed both their listening and creation experiences, opening new dimensions for artistic expression.
360 Reality Audio is Sony’s innovative music experience that uses our object-based 360 Spatial Sound technology. Individual sounds, such as the vocals, piano, bass, and even the noise of a live audience, are placed in a 360-degree spherical sound field around the listener for a truly immersive experience that feels real.
Discover 360 Reality Audio: https://electronics.sony.com/360-reality-audio
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