Party Speaker Co-creation with our community creators | ULT TOWER MAX/ULT TOWER 7/ULT TOWER 5

[Visual Cue: Multiple clips and angles of audio creators and ULT Power Sound Series engineers collaborating on new product sound tuning]

[Dot Da Genius] It sounds great. That's incredible. I would replace the speakers in my studio with it.

[Narrator] Developing the new ULT Power Sound series, Sony engaged with various creators to discuss the sound.

[Sony Engineer] Now, today we have three speakers.

[Sony Engineer] So we'll play the smallest one, the medium one, the largest one.

[Sony Engineer] We want to get your feedback.

[Visual Cue: Dready providing feedback and experiencing the ULT Power Sound Products]

[Dready] They all sound incredible because, like I told you, when you first turned on that speaker, I was looking over here somewhere, thinking it was a bigger speaking playing because of the size of it. I'm impressed with how it doesn't get distortion. It’s just very clean, no matter what level. That's why I turned it down super low.

[Visual Cue: ROC.am providing feedback and experiencing the ULT Power Sound Series]

[Dennis “ROC.am” Jones] I mean, you guys nailed, you know sound. The best thing is the imaging. I love how wide it sounds, it sounds big. It sounds huge. If you have a good balance when you hear loud, It’s going to be good no matter what.

[Sony Engineer] I want you to play this one with the drums.

[Visual Cue: Daru Jones plays the electronic drum kit connected to the speaker and provides feedback on the products]

[Daru Jones] It sounds full. You can hear everything. I don’t feel like I’m missing anything. Do you know how you would have to have a speaker to the left and to the right hand? That sounded like you’re still getting the experience for just this one in the center.

[Visual Cue: Dot Da Genius providing feedback and experiencing the ULT Power Sound Series]

[Dot Da Genius]

How are you doing? Good to see you.

[Sony Engineer] Sound wise, how was the balance?

[Dot Da Genius]

Balance was great. Because you have a bigger frame, you’re able to add the components to really handle the bass specifically. That’s incredible. This is how music should be heard. Thank you. Pleasure. Thank you so much. Great work guys.