Unleashing Creativity with 360 Reality Audio and Pro Tools Integration

[Visual Cue: Josh Berg in a studio, speaking directly to the camera about the possibilities of 360RA.] 
[Josh Berg] 360 Reality Audio is literally another dimension that opens up an endless world of possibilities not just for how we can hear things, but how we can express ourselves and how we can create. 
[Visual Cue: Stuart Bullard sits outside, directly addressing the camera.] 
[Stuart Bullard] Just what you do in real life is have the ability to hear planes flying above you or earthquake thunder on ground or sounds behind you, 360 Reality Audio is what you hear in real life. 
[Visual Cue: Digital animation of an audio creator experiencing 360 Reality Audio in an immersive environment.] 
[Kevin Enstrom] It's unlike anything I've heard. It feels more like you're of course, in it rather than, in front of it. So of course, outside of it being an exciting way to hear music I think as a performer, as a musician, it's a very satisfying way for somebody else to experience your playing. 
[Visual Cue: Daru Jones directly addressing the camera outdoors.] 
[Daru Jones] I got introduced to Immersive which was great. You know, they went from mono to stereo now there’s this surround sound experience so I'm definitely tapping into more of that and I'm grateful that the last project that I put out this year was mixed in Immersive. Hearing my music mixed in 360RA was a dream. 
[Visual Cue: Josh Berg using the WalkMix Panner with Pro Tools in a studio environment.] 
[Josh Berg] The 360RA update where it's now integrated into the Pro Tools environment is what we've been waiting for and it's a dream come true because now you can just work as you normally work inside of Pro Tools. This allows us to have even simpler access to basic things like solo and mute right there in the channel.  Being able to convert from other Immersive formats into 360RA allows us to use the work that we've already done. This is really cool because you can take any automation that you've already done in Pro Tools and apply it to the 360RA objects so all your work you've done just transfers right over and it does the hard work of putting it into Sony's format which is actually dramatically simpler and easier to manipulate. 
[Visual Cue: Josh Berg using the 360RA WalkMix Renderer with Pro Tools.] 
[Josh Berg] Having 360RA is something that music needs. As technology has advanced music has only gotten smaller and devalued and this technology allows us to have our more, this is our 8K video this is our expanded universe of sound.